A social campaign for HMGICS (Hyundai Motor Group Innovation Center in Singapore), launched alongside the debut of Hyundai’s first robotics smart factory in Singapore. The ask was to define a cohesive strategy that reflects HMGICS’s mission, values, and innovation. The result was a future-focused visual direction tailored for social platforms, designed to build awareness through consistent, always-on content and position HMGICS as a leader in smart mobility.

Hyundai

2021

(Edelman) (Art Director)

Creative Direction · Visual Idenity · Social Strategy

Innovation and ingenuity is what Hyundai is made of.
At Hyundai’s core, it’s brimming with ideas and solutions to create revolutionary products and services for the future of mobility. Just like how mankind is made of cells and molecules, this is what gives us our identity.

This is what sets Hyundai apart from the crowd. 

We believe that we’re shaped by our core values and philosophy to create better products and services for mankind. 

Molecules represents the brightest minds and ideas coming together at Hyundai to build a smarter, better future. 

Inspired by the movement of molecules, we’ve dissected the initial shape as it merges, simplifies, and extracts to reveal its core. This simplified shape is how these graphic elements came to be.

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